Common questions and answers about SEO certification from Google Google’s decision to offer digital marketing certification, which includes search engine optimization (SEO), left some amused. Others were confused. Meanwhile, some are rushing to get the certification. But should you? Sadly, many SEO professionals have been disappointed with what they’ve seen of the certification training so far. For example, Google’s instructors were teaching nonsense about keyword density and word count. (Once that problematic slide was called out, Google quickly erased it.) Whether you’re thinking about getting certification from Google, or hiring someone who has certification, here are some important questions to answer and things to evaluate. Get the daily newsletter search marketers rely on. Does the person receive SEO certification or course completion? Short answer In many cases, certification generally means that a person or user enrolls in many courses and attends these courses. Many cert...
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