Digital Marketing Tricks Used by Top Brands with High ROI The world is becoming more digitized, and businesses are at the center of it. It’s now easier to gain valuable insights on customer needs and know how to satisfy them. It’s also easier to connect with customers using digital advertising tools and marketing software. Companies that leverage digital marketing technologies see faster growth and get a high return on investment. Due to the huge potential of digital marketing, many businesses now use it to boost sales. Statistics show that worldwide spending on digital advertising will reach $645 billion in 2024. However, having a great strategy is vital if you want to see good results. Let’s look at four digital marketing tricks top brands use to generate more sales, regardless of the industry. 1. Spend on Paid Ads Marketing is all about sending the right message to the right people at the right time. A digital marketing strategy may include Google ads, PPC (pay per click) ads,...
SEM vs. SEO: What’s The Difference? CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it seems like our industry only uses them to confuse newcomers. And it’s not uncommon for even experienced professionals to mix them up. Some of the most common mistakes happen when it comes to the similar and related, but distinctly different concepts of search engine optimization (SEO) and search engine marketing (SEM). Once upon a time, in the halcyon days of the early internet (that is, circa 2001), SEO referred to a part of SEM. But, as the language and nuance of web marketing shifted, search engine marketing came to refer to a specific type of digital marketing. So, what’s the difference? Sometimes also referred to as organic (SEO) and inorganic (SEM) search, both are focused on using Google (and to a lesser extent other search engines) to drive traffic to a spec...